Posts Tagged ‘Michigan Wedding Videographers’

Consider Your Wedding Vows

Thursday, May 7th, 2009

Some aspects of your wedding day can ONLY be captured by video. Consider your vows. It is common for couples to craft their own vows and carefully wordsmith them to death over a period of months. Without video those vows will only survive through the powers of your memory and any memementos you may have retained from that day on which your vows were printed.

 A pro videographer will wire up the groom and perhaps the officiant with wireless UHF diversity microphones that typically even pick up whispers at the altar. Imagine being able to listen to yourselves ten or more years down the road speaking your vows. Hearing your own voices speaking your vows renews the commitment of that day reviving emotions that may have dulled with time.

Preserving Memories of the Day Itself

Sunday, May 3rd, 2009

 

One very powerful set of memories lost with time from your wedding are those pertaining to the day itself. 

  1. Things that went wrong that day.
  2. What surprising things happened that day.
  3. What looked like it was going wrong but worked out in the end.
  4. What was the groom thinking as he saw his bride in her wedding dress for the first time.
  5. What was the bride thinking as she walked down the isle with her father. 

At W. Cardone Productions we have developed an incredibly powerful technique to preserve these and other memories from a wedding day.

 

One or two weeks after the wedding we have the couple come to our studio to answer a series of prepared questions pertaining to their wedding day. We record their responses complete with all the laughter as they explain what happened that day. We then place the audio of these responses in appropriate places of their wedding DVD as a “director’s cut” option that the viewer can interactively select from the DVD’s menu. By default those responses will not be heard. When enabled, however, the responses will be heard as the original video lowers slightly.

 

Please ask to see a sample of how this works. Only then can you fully appreciate how powerful a memory preservation technique this is.

Pro Wedding Videography — “How do I decide?”

Thursday, April 30th, 2009

Deciding how anything concerning your wedding is going to be accomplished should be done with careful thought. The Bible says, “There is safety in a multitude of counselors.”

Try to contact recent brides and get their opinions. Whether they got pro video services or not, consider each opinion. Consider especially opinions from those who received video services. To find brides consider joining web forums and solicit opinions of past brides. Ask your friends and relatives for names and contact information of past brides.

Most recent brides will overflow with answers if you ask them about their wedding and services they contracted for. Here are some questions to ask recent brides:

·        If you had to pick between your still photos and video, which would you say is more important to you? 

·        What was your original reasoning for having pro-videography?

·        How did you find your videographer? 

·        If you had it to do again, what would you do different with your videography arrangements? 

·        Were there any particular aspects of wedding videography you had in mind when shopping? 

·        If shopping again:

o       Where would you look for pro videographers?

o       What would you look for?

o       What questions would you ask?

·        What differences did you observe between those you interviewed?

·        What “Lessons-Learned” did you come away with after your wedding concerning videography? 

·        Do you know of any other recent brides who might like to answer these same questions?

The Dearborn Inn Bridal Show — January 25, 2009

Friday, April 24th, 2009

We ran a booth this last January at the Dearborn Inn for their annual bridal show sponsored by Bridal Celebrations of Shelby Township, Michigan. The show was very well attended by brides-to-be. In the photo shown below you can see us between our W. Cardone Productions trade show display unit and our display table. Meeting and talking with dozens of brides-to-be was a great experience. 

 

Wesley and Sandie Cardone at the Dearborn Inn Bridal Show January 25, 2009.

Wesley and Sandie Cardone at the Dearborn Inn Bridal Show January 25, 2009.

 

 

 

Attending the Wedding Rehearsal

Thursday, April 23rd, 2009

While we won’t have time to attend a rehearsal dinner, we think it is imperative that we attend the wedding rehearsal itself if we are providing a comprehensive capture of memories in motion. Unlike photography, videography deals with circumstances and conditions where pre-planning spells the difference between a huge success and good or only marginal results.

 

At the rehearsal we communicate to site staff and the wedding party where our cameras will be, who will get wireless mikes, where audio will be captured, what precise movement to expect from us during the ceremony, and other important information. In the process we learn what limitations exist in terms of the people and facilities involved.

 

The most important result from our planning at your rehearsal is that we can operate transparently on your wedding day. You will have confidence that we have your day under control allowing you freedom to enjoy your day for what it is—your cherished wedding day.

Auxiliary Lighting

Thursday, April 23rd, 2009

studiolightingLighting used in video capture depends on a variety of factors. These include the limitation for practical reasons and the necessity to use lighting.

 

First, a brief discussion of what lighting does for video imaging is presented. Any imaging system requires a minimum amount of light to produce optimum results including the human eye. Optimum results are usually interpreted to mean vibrant colors and fine detail of the image. When some of that minimum light is discarded, the colors begin to fade while fine detail is still present. Taking away still more light, the imaging electronics begin to compensate by amplifying (increasing the video gain) of the light that it is working with. Increasing the gain a slight amount is usually not noticeable in the results although significantly increased gain will result in graininess or loss of some minor fine detail in the image.

 

I would identify four different grades of available light:

  • Excellent: colors will be vibrant and pop, detail will be optimum. Usually this is only attainable indoors with auxiliary lighting or outdoors without.
  • Good: colors will look very nice with fine detail. This is usually attainable indoors with no auxiliary lighting.
  • Poor: colors will be bland and video gain may increase slightly.
  • Insufficient: camera gain will max out causing noticeable graininess in the image. Usually halving the shutter speed improves these results dramatically while the resulting motion blur is almost imperceptible. Tight zooms are prohibited.

The Practical Limitation Preventing use of Auxiliary Lighting

There are times when it is not practical to use portable studio lighting such as at a wedding ceremony. This is not only because it would be a distraction but because the distances usually involved between the camcorder and subjects are large making any supplemental lighting ineffective. Fortunately, most sanctuaries have sufficient ambient light for good imaging as defined by the category “good” above.

 

We do, however, routinely use on-camera lighting at wedding receptions. Please ask to see samples showing how vibrant colors become in even dimly lit dance floors.

 

Here is a curious note: Some sanctuaries have large sky lights letting in a flood of exterior lighting. When this lighting mixes with the indoor ceiling lighting, a color mis-match occurs which is MURDER for video imaging. The temperature of outdoor lighting is 5700K while indoor lighting is 3200K. Video imaging can deal with one or the other but not both simultaneously. The usual solution for these cases is to have the site manager turn off the indoor lighting even though it gives us less light to work with.

 

The Necessity to use Auxiliary Lighting

There also times when it would be foolish not to use studio lighting such at a studio interview. Still, there are other times when acceptable results are possible without lighting but the client wants stunning imaging. What it really comes down to is a trade-off between operational conditions and what level of results are required.

Uncle Fred’s Attention

Thursday, April 23rd, 2009

Yesterday we discussed audio as it is distinguished between home movies and professional event video. Another consideration is something you might not think of. That is Uncle Fred’s attention span as he captures your wedding. Like any family member or relative, Uncle Fred is interested in your wedding day and to some extent is pre-occupied with experiencing events of your day.  Consequently, his attention is drawn often away from various technical considerations. His own children may be present drawing his attention away at times. At times his imagination may be captured as you recite your vows, exchange rings, light your unity candle, etc. Any number of personal things may distract his attention away from the imaging you are expecting him to be attentive to.

DIY Wedding Videography

Wednesday, April 22nd, 2009

The question often arises among couples to be wed, “Why not buy our own HD camcorder and have Uncle Fred video our wedding?”

To answer that question the couple must determine exactly what it is that they would like in a wedding video. If the couple is more interested in home movies of their wedding, then this is probably an EXCELLENT choice that makes sense. If, however, they are looking for a keepsake that captures the sights, sounds, and emotions of the day, consulting with a pro would make sense.

There are a variety of considerations which distinguish professional from consumer videography. Probably none is greater than audio. A professional will mic up the groom and officiant with wirless UHF diversity microphones costing in the mid to high three figures each. He will also take an XLR line from the house sound board to capture whatever is in the public address. Additionally he usually has some audio redundancy with a shotgun mic mounted on one of the cameras. Mastered in the edit room, the audio will capture the sounds of the ceremony completely unlike the ability of any on-board camcorder microphone can do.

There are a number of other considerations in what to expect from a professional videographer which will be covered in subsequent blog posts here.