Archive for April, 2009

Pro Wedding Videography — “How do I decide?”

Thursday, April 30th, 2009

Deciding how anything concerning your wedding is going to be accomplished should be done with careful thought. The Bible says, “There is safety in a multitude of counselors.”

Try to contact recent brides and get their opinions. Whether they got pro video services or not, consider each opinion. Consider especially opinions from those who received video services. To find brides consider joining web forums and solicit opinions of past brides. Ask your friends and relatives for names and contact information of past brides.

Most recent brides will overflow with answers if you ask them about their wedding and services they contracted for. Here are some questions to ask recent brides:

·        If you had to pick between your still photos and video, which would you say is more important to you? 

·        What was your original reasoning for having pro-videography?

·        How did you find your videographer? 

·        If you had it to do again, what would you do different with your videography arrangements? 

·        Were there any particular aspects of wedding videography you had in mind when shopping? 

·        If shopping again:

o       Where would you look for pro videographers?

o       What would you look for?

o       What questions would you ask?

·        What differences did you observe between those you interviewed?

·        What “Lessons-Learned” did you come away with after your wedding concerning videography? 

·        Do you know of any other recent brides who might like to answer these same questions?

Closed-Caption or Sub-Text Usage Overview

Thursday, April 30th, 2009

 

It is important to distinguish between the technical terms “Closed-Caption” and “Sub-Text” or “Subtitling.”

 

The term “closed” in closed-caption indicates that not all viewers see the captions—only those who choose to decode or activate them. This is distinguished from “Sub-Text Captions” (sometimes called “burned-in” or “hardcoded” captions), which are visible to all viewers.

 

For the techno-speak enabled: For all types of NTSC programming, captions are “encoded” into Line 21 of the vertical blanking interval – a part of the TV picture that sits just above the visible portion and is usually unseen. For ATSC (digital television) programming, three streams are encoded in the video: two are backward compatible Line 21 captions, and the third is a set of up to 63 additional caption streams encoded in EIA-708 format.

For those techno-challenged: What the above paragraph means is that special programming standards exist which rigidly define what closed-captioning is capable of doing and how it will appear to the viewer. If we develop closed-captioning for a video, it will be subject to those limitations. The standard for closed-captioning was written decades ago and consequently has some limitations that are today unnecessary.

With Sub-Text or “Subtitling” the sky is the limit as far as how the text will appear to the viewer. The trade-off is that the viewer cannot interactively turn off the subtitling since it is burned or hard-coded into the video. For this reason the closed-caption standard was not incorporated into the Blu-ray standard.

Here is an enumeration of some of the advantages Sub-Text facilitates relative to closed-captions:

  1. We can use a proportional spaced font which results in much more efficiency and improves readability.
  2. The font color can be defined whereas with closed-captioning it is simply white on a black background.
  3. The characters can have drop-shadow to improve readability.
  4. Older television decoder electronics had no font decenders (applicable to letters such as j, g, p, etc.) making it wise to use all capitals. This limitation is not applicable with sub-text. 

A Special Stage Lighting Consideration

Thursday, April 30th, 2009

When capturing video from staged events it is common to observe concentrated directed light from overhead spotlighting installed in the theater ceiling. This lighting, by design, usually lands on subjects on the stage that we are capturing to video. We are then forced to choose between a properly lit subject and an overall well lit stage. The former is always the winning choice but what this means is that the rest of the stage in the video takes on a shadow-like appearance.

For weddings we have found that it is better to have an evenly lit overall appearance so we ask the site staff to lower the overhead lights. You would think that we would crave any lighting we could get but this sort of lighting is counter-productive to good imaging. The surrounding ambient lighting is more than sufficient to allow us to capture fabulous video.

For staged events where almost all of the activity to be captured happens at a specific location such as a graduation ceremony, we elect to leave the overhead lighting unchanged. Intense light on the subject allows us to capture vivid color and skin tones that pop and look extremely pleasant to the video viewer. The background surrounding the speaker takes on a darker tone that corresponds with its lesser significance.

Skin’s Appearance on HD

Wednesday, April 29th, 2009

It is only natural to think that when capturing video in high definition everything improves. While such a statement is true, it is also NOT true.

High definition videography is more than just increasing the resolution. It is also about making those appearing in the video movie appear more favorable. At the same time we want to always draw attention to the subject matter of the movie rather than allow the viewer’s attention to migrate away to meaningless details on the footage.  The classic example of this is human skin.

There are times in story-telling movies when we will show a closeup of a woman’s face. In 1920 x 1080 high definition when the subject’s cheeks occupy 75% of the screen we can clearly see the subject’s skin pores. This may seem like no big deal but the problem is that the viewer actually registers seeing the skin pores qualifying it as a distraction. Think about it: Suppose we are capturing a bride’s excitement at the altar. The viewer can see the bride’s imagination in her composure but also sees and registers seeing her skin pores!  This is NOT what story-telling is all about even if there are no blemishes what-so-ever. And may heaven help us if there is some skin anomaly that in real life nobody would otherwise notice.

The astute reader is now posing the question, “So, what can be done?” At W. Cardone Productions we have been capturing video in high definition for several years as of the time of this writing and we have developed some cures for situations such as this.

One solution is to use a special effect filter when capturing the original footage. The Schott-Desag B270 Crown Optical HD Glass Filter is a filter targeted for the HD shooter. This technological breakthrough gives HD shooters the touch of softness they want but with no resulting loss of contrast or detail.

The shortcoming of the optical filter approach is that there is almost never time to be re-configuring equipment and then changing it back again in event videography. Optical filters are, however, an excellent choice for studio videography where we might be capturing a toothpaste commercial, but not weddings.

A better choice is to adjust the image in the edit room. We create what might be called a “dreamy effect.” We do this by superimposing a video over itself such that now we have two copies of the same video playing simultaneously except that we only use one audio track. On the lower video we apply a slight blur and leave the upper video unchanged except for changing its opacity. The result is a stunning capture of all the detail HD has to offer without the distracting skin pores.

Marking on Optical Media

Tuesday, April 28th, 2009

Marking and labeling a CD or DVD is an essential process in its cre-ation. CDs and DVDs, or their containers, are labeled in some form or fashion so that they can be identified and organized. When label-ing a CD with markers, the composition of the ink in the marker and the style or design of the marker should be considered.

The inks in markers vary in chemical composition and are formed from pigments or dyes, and solvents. Inks are divided into three basic categories according to the type of solvent used: water-based, alcohol-based, and aromatic solvent-based. Within these cat-egories, inks are further divided according to their permanence and their application to different surfaces.

Markers themselves also vary in form: there are fine-point, extra fi ne-point, rolling-ball, ballpoint, soft felt-tip, and chisel-tip. Some are ideal for CD labeling; others can cause damage. Numerous CD vendors have noted that the thin protective lacquer coating can deteriorate from contact with certain solvents in markers. To eliminate the risk, water-based markers are recom-mended for CD labeling. As a solvent, alcohol is generally less damaging than xylene and toluene, which are common in aromatic solvent-based markers. According to anecdotal reports, alcohol-based markers can be used to label CDs without causing perfor-mance problems. However, there are no explicit lab test results to show what effect solvents in markers have on different CDs or DVDs, particularly over the long term. The vulnerability of the metal in CDs, because of its proximity to the surface, should be considered when choosing a marker. The metal is particularly susceptible to damage from scratches, scrapes, or denting caused by surface marking. A felt tip marker will mini-mize the risk of scratching or denting. As mentioned before, CDs and DVDs look similar, but their layer structures differ. The recording layer of a CD is located just beneath the labeling side. On a DVD, the recording layer is in the center of the disc. In theory, solvents from a solvent-based marker will not penetrate to the center of a DVD through the polycarbon-ate layer on both sides of the disc. Consequently, the data and met-al layers in the center, in theory, should not come in contact with any harmful solvents. Nevertheless, the same precautions taken in labeling CDs are advisable for DVDs. The marker used to label a CD will work just as well on a DVD. Restricting oneself to the CD-safe marker will also eliminate the potential for mix-ups in the use of distinctive CD or DVD markers.

Many vendors sell CD-safe markers, and they vary in ink so-lution. They should not contain any solvents harmful to CDs or DVDs but should have a permanent quality. For risk-free labeling of any disc, it is best to mark the clear inner hub or the so-called mirror band of the disc, where there are no data.

Scratches on Optical Media

Monday, April 27th, 2009

Scratches on the Laser-Reading Side of CDs and DVDs
Scratches generally cross data lines or tracks on the disc, and how bad (deep and wide) they are will determine the extent of interference with laser focus on the data. Small or occasional scratches will likely have little or no effect on the ability of the laser to read the disc, because the data are far enough below the surface of the disc that the laser is focused beyond the scratch. This is comparable to the effect of a light scratch on a pair of eyeglasses; it does not markedly impair vision because the viewer’s eyes are focused beyond it.

Even assuming a scratch is deep or wide enough to influence laser focus, error detection and correction coding in the disc drive can in many cases recover the misread data. However, scratches that are deep, wide, or bunched together can adversely affect the readability of the disc. These scratches can cause the laser to misread enough data to make error correction coding ineffectual.

While data errors generated from scratches that run outward from the center of the disc stand a good chance of correction by the error correction firmware, scratches running in the direction of the track, the same direction as the laser reads the disc, are more likely to cause uncorrectable errors. If scratches are deep enough to damage the data or metal layers on the reading side of a disc, the data cannot be read or repaired.

Scratches on the Label Side of CDs
Scratches on the label side of discs can be a more serious problem. Because the reflective metal layer and data layer are so close to the surface of the label side of the disc, they can be damaged very easily. A slight indentation, or pinhole in the metal from a scratch, pen, pencil, ultrafine marker, or other sharp object will destroy the reflectivity of the metal in that area on the other side (laser reading side) and the readability of the data by the laser. This type of damage cannot be repaired.

As with scratches on the laser-reading side, optical disc drives are usually able to read through minor damage easily, even if the damage is caused from the label side. The difference is that this damage is permanent. If the error detection and correction firmware in the disc drive cannot correct the data, it will not be recoverable. Scratches that do not reach through the thin protective lacquer coating should have no immediate effect but may ultimately expose the metal to moisture, air pollutants, or other adverse environmental influences.

Adhesive labels, though also somewhat vulnerable to adverse environmental influences, can provide CDs with extra protection from scratches. The extra layer on printable discs likewise offers protection.

Scratches on the Label Side of Single-Sided DVDs
Scratches on the label side of single-sided DVDs are not likely to pose a problem. The metal layer so prone to damage in CDs is in the middle of DVDs. Its location makes this layer almost impervious to surface scratches; it is in fact unlikely to be affected by any but the deepest scratches—those deep enough to reach the center of the disc where the metal and data lie.

A List of Dos

Sunday, April 26th, 2009

Here is a list of dos for you to follow to maximize the longevity of any optical media you may be using.

  1. Handle discs by the outer edge or the center hole.
  2. Use a non-solvent-based felt-tip permanent marker to mark the label side of the disc. Over time, some marking inks may penetrate the disk and reach the reflective layer.
  3. Keep dirt or other foreign matter from the disc.
  4. Store discs upright (book style) in plastic cases specified for CDs and DVDs.
  5. Return discs to storage cases immediately after use.
  6. Leave discs in their packaging (or cases) to minimize the effects of environmental changes.
  7. Open a recordable disc package only when you are ready to record data on that disc.
  8. Store discs in a cool, dry, dark environment in which the air is clean.
  9. Remove dirt, foreign material, fingerprints, smudges, and liquids by wiping with a clean cotton fabric in a straight line from the center of the disc toward the outer edge. The reason for this is that any scratches that are made will be such that it will have a minimal impact on the ability to have its data read.
  10. Use CD/DVD-cleaning detergent, isopropyl alcohol, or methanol to remove stubborn dirt or material.
  11. Check the disc surface before recording.
  12. For long-term storage store at temperatures between 39°F to 68°F with relative humidity from 20% to 50%.

     

     

A List of DON’Ts for Optical Media

Saturday, April 25th, 2009

Here is a list of “Do Not Do” practices for you to observe that will maximize the longevity of optical media you are handling.

  1. Touch the surface of the disc.
  2. Bend the disc.
  3. Use adhesive labels.
  4. Store discs horizontally for a long time (years).
  5. Open a recordable optical disc package if you are not ready to record.
  6. Expose discs to extreme heat or high humidity.
  7. Expose discs to extremely rapid temperature or humidity changes.
  8. Expose recordable discs to prolonged sunlight or other sources of ultraviolet light.
  9. Write or mark in the data area of the disc (the area the laser “reads”).
  10. Clean by wiping in a direction going around the disc. There was an item in the DO list that corresponds to this saying to wipe from the hub to the outer edge.

 For CDs especially do not:

  1. Scratch the label side of the disc.
  2. Use a pen, pencil, or fine-tip marker to write on the disc.
  3. Write on the disc with markers that contain solvents.
  4. Try to peel off or reposition a label.

Adhesive Labels on Optical Media

Friday, April 24th, 2009

Adhesive labels should not be applied to optical discs destined for long-term storage (more than five years). The label could delaminate over time and interfere with disc drive operation. The adhesive in some earlier labels has also been known to react with the lacquer surface. Any attempts to peel the label off could cause damage to the lacquer and metal layers in CDs. DVDs are different; peeling a label off a DVD would not have the same adverse affect because the metal layer is not near the surface. Still, removing a label, or any portion thereof, from the surface of a disc can cause an imbalance in the spin of the disc in the disc drive, making the disc unreadable. DVDs are more susceptible to reading problems from minor imbalances than are CDs. To ensure the long-term availability of information on a disc that already has an adhesive label, the information on the disc should be copied to, and stored on, a disc without such a label.

Adhesive labels may be well suited for short-term disc usage (less than five years), and can even add a layer of protection from scratches and other potentially harmful contact. On the other hand, such labels are vulnerable to adverse environmental conditions: they can dry out or absorb moisture, and they can be affected by heat or cold even more than the disc itself. Such conditions may cause the label to delaminate. Disc manufacturers advise against using adhesive labels because they can create unbalanced disc spin, resulting in premature wear of the drive. If a label is used, it should be manufactured for use on CDs or DVDs, and an appropriate disc label applicator tool should be used to affix the label. The label applicator tool should center the label on the disc so as to maintain the disc balance as much as possible.

The Dearborn Inn Bridal Show — January 25, 2009

Friday, April 24th, 2009

We ran a booth this last January at the Dearborn Inn for their annual bridal show sponsored by Bridal Celebrations of Shelby Township, Michigan. The show was very well attended by brides-to-be. In the photo shown below you can see us between our W. Cardone Productions trade show display unit and our display table. Meeting and talking with dozens of brides-to-be was a great experience. 

 

Wesley and Sandie Cardone at the Dearborn Inn Bridal Show January 25, 2009.

Wesley and Sandie Cardone at the Dearborn Inn Bridal Show January 25, 2009.