Posts Tagged ‘Michigan Videographers’

What About Backup Videographers?

Wednesday, May 27th, 2009

Earlier we had discussed the consideration of backup equipment a potential videographer may have. Now we pose the question of backup people. Suppose your wedding or event videographer becomes sick or, heaven forbid, breaks a leg? What alternatives does he have to assure that your wedding or event is captured to video.

If he is part of a video company having many event videographers it is likely that someone could fill in for him. Alternatively, he may network extensively in the community with other videographers through a local wedding and event videographers association such as MIVA (Michigan Independent Videographers Association). It would be wise to ask what his level of participation is in such an association. Some videographers merely purchase memberships in associations and never participate. Others participate actively or may even be involved in leadership.

What about Backup Equipment?

Tuesday, May 26th, 2009

Even new equipment can fail or have something go wrong with it. It can happen to anybody at any time and usually without warning. Wedding and event videography differs from a scheduled shoot in that we cannot simply reschedule. The show must go on.

There are probably two big items that we think about when it comes to backup equipment for wedding and event videography: 1. the video camera; and 2. wireless microphones. Most videographers have alternate cameras they can use should something prevent them from using a primary device. However, with the recent migration to high definition (HD) videography, many videographers may not have an alternate HD camera to pick up should a primary device become unavailable.

In discussing backup arrangements with a potential videographer it is wise to simply ask what alternatives he has should a piece of equipment suddenly become unavailable. Don’t reject a potential videographer based on this response alone. Use the information together with other information you have obtained to make an educated and wise choice.

What Services are Available

Saturday, May 23rd, 2009

One advantage in interviewing a variety of videographers is that you learn more about what services are available within the industry for your wedding or event. The videographer you settle upon may not have demonstrated to you a particular service you found interesting but is yet able to supply it when asked.

Advertising Collateral

Friday, May 22nd, 2009

Videographers who have professionally designed brochures to distribute describing services they provide have shown a dedication to the craft. It is reasonable to assume that they take pride in their productions as opposed to just earning a buck. As you meet with various videographers look for a “professional touch” in anything they hand you such as business cards. Ask if they design their own menus to use on client’s DVDs or if they get them from professional designers. If the videographer attends bridal shows as a vendor, what does his display look like? Does it have a professional touch to it?

Professional Affiliations

Thursday, May 21st, 2009

When considering a given videographer look for any professional organizations he might belong to. These might include WEVA (Wedding and Event Videographers Association, International), a local videographers association, and perhaps the local Chamber of Commerce. Participation in professonal organizations facilitates not only a continual state of professional development but demonstrates a dedication to the craft.

Telly Press Release

Wednesday, May 20th, 2009

New York City, NY — (June 24, 2008) The Winners of the 29th Annual Telly Awards have been announced. With 13,500 entries from all 50 states and around the world, the 2008 competition has been one of the most competitive and successful in the long history of the Telly Awards.

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest film and video productions, and groundbreaking web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

2008 Winners include companies, agencies and organizations of all sizes, from large multinational media companies to small ad agencies and local production houses. A sample of Silver Telly Winners includes AMC, American Heart Association, Chicago Tribune, Chick-fil-A, Clear Channel Creative Services Group, Comcast, Disney Destinations,LLC., Eagles Television Network, ESPN, FamilyNet, Film House, Inc., Gaiam, Inc., Golf Channel, Harpo Studios, HBO Latin American Group, JWT Team Detroit, Kohl’s Department Stores, Lockheed Martin, M&C Saatchi, Macys North,

NASA Television, NBA Entertainment, NBC Universal Global Networks Italia s.r.l., Outdoor Channel, PBS, PGA Tour Productions, SCI FI Channel, Sports Illustrated, The Boeing Company, The Christian Broadcasting Network, The Weather Channel, Time Life, Time Warner Cable, TV Guide Network, and Warner Bros. To view the complete list of Silver Telly Winners for the 29th Annual competition, please see us among the winners here.

A prestigious judging panel of over 40 accomplished industry professionals, each a past Winner of a Silver Telly, the top honor, judged the competition, upholding the historical standard of excellence that Telly represents. Judges evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit. Less than 10% of entries are chosen as Winners of a Silver Telly, our highest honor. Other outstanding work is awarded a Bronze Telly.

Chairman of the judging panel, Richard Friley, the Emmy and Telly Award winning President of Friley Productions noted, “As judging chairman, our judges are honored to have evaluated such an incredible body of work. The diverse pool of entries represents the best of traditional and online video and was an inspiration to us all. The quality of work exceeded our expectations, even in this challenging overall market and it is a true accomplishment for our winners”

How Many Telly Winners Are There?

Tuesday, May 19th, 2009

When you consider that entrants submit only their very best work as well as the extremely high number of entrants, earning a Telly Award is a significant creative achievement. Based on the ratio of winners over the past several years, approximately 7 to 10% of entries are chosen as Silver Telly Award winners. Other outstanding work is awarded the Bronze Telly Award. Remember, the Telly Award is given based on the merit of each entry – entries do not compete with one another – so annual competitions will vary in the number of Silver and Bronze Telly Awards given.

How are the Telly Awards judged?

Monday, May 18th, 2009

The judges rate each entry on a 100-point scale. Generally, entries with a score from the judges of 90 or higher are awarded a “Silver Telly” statuette, the highest honor. Entries with an average score of 70 to 89 from the judges are awarded a “Bronze Telly” statuette for outstanding achievement. Entries do not compete against each other. Rather, they compete against a high standard of excellence. The Silver Council, the judging and oversight body, is comprised of top advertising and video production professionals that are past winners of a Silver Telly, the highest honor, and have been chosen for membership based on their professional accomplishments.

What is a Telly Award?

Sunday, May 17th, 2009

tellysilverslim2The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web.

Since 1978, the Telly mission has been to strengthen the visual arts community by inspiring, promoting, and supporting creativity. The 29th Annual Telly Awards received over 14,000 entries from all 50 states and 5 continents.

W. Cardone Productions is the proud recipient of a 2008 Telly Silver award. Please visit the Telly web page where the listing is shown.

Audio Captured in Nature Videography

Saturday, May 16th, 2009

Here is another example of how powerful the human audio system is compared to modern technology.

When enjoying nature on a hike in a wildlife setting we can hear the birds chirping and other sounds of nature. We listen to those sounds and feel comforted by them as we enjoy our hike. However, try to do the same capturing the experience to video. You are in for a rude awakening.

When you play back video you have captured in nature, it is almost certain that in various spots of the video you will have audio containing annoying overhead aircraft sounds! But you say to yourself, “Those airplanes were not there when I captured this video. How did they get in?” The answer, of course, is that the airplanes were there all the while. You just did not notice them. Your brain is so powerful that it masked out those sounds allowing you to enjoy the nature sounds. The technology does not exist to do the same for your video.

In the edit room we can massage the audio masking out or at least reducing some isolated sounds. More posts will be written soon about these capabilities. However, audio massaging technology still can’t compare to the brain.

It makes you appreciate all the more magnificent the creation is.