Archive for May, 2009

Storing LP Record Albums

Saturday, May 30th, 2009

transfer LP albums to CDHere’s a tip on storing any LP vinyl records you may own. Store your records upright, on edge. There should be no exposure to sources of heat or direct sunlight. Don’t let the records lean at an angle. You might use books to snug them completely upright.

Better yet, let us transfer your LP albums and 45 records for you onto quality CDs so that you can enjoy them without adding wear each time you listen.

Your Wedding Timeline Budget

Friday, May 29th, 2009

Everybody knows that you need to budget your finances if you want to keep from going crazy. Not many brides-to-be, however, think about budgeting the time for the day of their wedding. For months they plan details of the wedding day, they accurately manage a cost budget for the wedding but neglect to put on paper a timeline for events of their magic day. When the wedding day arrives they then experience needless anxiety as various milestones of the day pass and they wonder if there is enough time for a given task. Capturing wedding videography memories in motion is at times a time intensive task that must occur at specific times on the wedding day. With a printed timeline at hand she will know at a glance how things stack up being confident of when all is in order and when to become alarmed.

A sample wedding day timeline budget is shown in this post as an example of what one might look like.wedding-timeline-budget

Microphone Distinctions

Thursday, May 28th, 2009

microphone2wide

The audio that accompanies a professionally produced video is a critical component in developing overall quality of wedding videography. A viewer can easily ignore a slight color anomaly in the video but will not be able to get around the sound of an overhead ventilation fan or hum in the audio.

One of the distinctions few people consider in audio as it applies to wedding and event videography is the nature of microphones. Consider the typical wedding video showing the couple exchanging vows. At W. Cardone Productions we try to tap into the sanctuary sound mixer to capture any audio going into the public address system. This would, of course, include the couple as they exchange vows. However, the microphones usually used by churches are designed for clarity in public address and will not deliver the richness of the human voice. For this reason we like to place wireless microphones on both the groom and officiant. Often times this means that the officient is double-miked wearing a house mike and one of our wireless microphones.

Consider an experience we encountered two weeks ago at a wedding in Ann Arbor, The church hand-held wireless mike used to put couple’s vows on the PA had obviously taken a beating over the years. I noticed that it had problems dropping out during the ceremony but did not realize how bad it was until I hit the edit room. We had four mikes to capture the couple’s vows: 1. the church’s hand-held; 2. the groom’s lavaliere; 3; the officient’s church lavaliere; and 4. one of my lavalieres on the officient. The end result was an interaction between the church lavaliere and the hand-held such that an annoying echo resulted. However, because I had quality redundant audio to interactively select from I could key out the bad audio.

In addition, the wireless microphones we use for wedding ceremonies are designed to capture the richness of the human voice which adds a new depth to the viewing experience. Even whispers can be heard as if the viewer were at the altar with the couple.

What About Backup Videographers?

Wednesday, May 27th, 2009

Earlier we had discussed the consideration of backup equipment a potential videographer may have. Now we pose the question of backup people. Suppose your wedding or event videographer becomes sick or, heaven forbid, breaks a leg? What alternatives does he have to assure that your wedding or event is captured to video.

backupvideographerIf he is part of a video company having many event videographers it is likely that someone could fill in for him. Alternatively, he may network extensively in the community with other videographers through a local wedding and event videographers association such as MIVA (Michigan Independent Videographers Association). It would be wise to ask what his level of participation is in such an association. Some videographers merely purchase memberships in associations and never participate. Others participate actively or may even be involved in leadership.

What about Backup Equipment?

Tuesday, May 26th, 2009

Even new equipment can fail or have something go wrong with it. It can happen to anybody at any time and usually without warning. Wedding and event videography differs from a scheduled shoot in that we cannot simply reschedule. The show must go on.

There are probably two big items that we think about when it comes to backup equipment for wedding and event videography: 1. the video camera; and 2. wireless microphones. Most videographers have alternate cameras they can use should something prevent them from using a primary device. However, with the recent migration to high definition (HD) videography, many videographers may not have an alternate HD camera to pick up should a primary device become unavailable.

In discussing backup arrangements with a potential videographer it is wise to simply ask what alternatives he has should a piece of equipment suddenly become unavailable. Don’t reject a potential videographer based on this response alone. Use the information together with other information you have obtained to make an educated and wise choice.

Ask to Speak to Former Clients

Sunday, May 24th, 2009

ask_usBrides are almost always anxious to talk about their wedding day and speak of the virtues of vendors they secured services from. Videographers, more than any other wedding vendor, get to know their clients personally simply because of the nature of the service. When speaking to former clients listen for any excitement as they explain what went wrong, what went right, how the wedding day proceeded, etc. Ask if the videographer performed as agreed upon. Did he go beyond expectations? Was he attentive to capturing memories that she would not have thought of capturing?

What Services are Available

Saturday, May 23rd, 2009

One advantage in interviewing a variety of videographers is that you learn more about what services are available within the industry for your wedding or event. The videographer you settle upon may not have demonstrated to you a particular service you found interesting but is yet able to supply it when asked.

Advertising Collateral

Friday, May 22nd, 2009

Videographers who have professionally designed brochures to distribute describing services they provide have shown a dedication to the craft. It is reasonable to assume that they take pride in their productions as opposed to just earning a buck. As you meet with various videographers look for a “professional touch” in anything they hand you such as business cards. Ask if they design their own menus to use on client’s DVDs or if they get them from professional designers. If the videographer attends bridal shows as a vendor, what does his display look like? Does it have a professional touch to it?

Professional Affiliations

Thursday, May 21st, 2009

When considering a given videographer look for any professional organizations he might belong to. These might include WEVA (Wedding and Event Videographers Association, International), a local videographers association, and perhaps the local Chamber of Commerce. Participation in professonal organizations facilitates not only a continual state of professional development but demonstrates a dedication to the craft.

Telly Press Release

Wednesday, May 20th, 2009

New York City, NY — (June 24, 2008) The Winners of the 29th Annual Telly Awards have been announced. With 13,500 entries from all 50 states and around the world, the 2008 competition has been one of the most competitive and successful in the long history of the Telly Awards.

Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest film and video productions, and groundbreaking web commercials, videos and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

2008 Winners include companies, agencies and organizations of all sizes, from large multinational media companies to small ad agencies and local production houses. A sample of Silver Telly Winners includes AMC, American Heart Association, Chicago Tribune, Chick-fil-A, Clear Channel Creative Services Group, Comcast, Disney Destinations,LLC., Eagles Television Network, ESPN, FamilyNet, Film House, Inc., Gaiam, Inc., Golf Channel, Harpo Studios, HBO Latin American Group, JWT Team Detroit, Kohl’s Department Stores, Lockheed Martin, M&C Saatchi, Macys North,

NASA Television, NBA Entertainment, NBC Universal Global Networks Italia s.r.l., Outdoor Channel, PBS, PGA Tour Productions, SCI FI Channel, Sports Illustrated, The Boeing Company, The Christian Broadcasting Network, The Weather Channel, Time Life, Time Warner Cable, TV Guide Network, and Warner Bros. To view the complete list of Silver Telly Winners for the 29th Annual competition, please see us among the winners here.

A prestigious judging panel of over 40 accomplished industry professionals, each a past Winner of a Silver Telly, the top honor, judged the competition, upholding the historical standard of excellence that Telly represents. Judges evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit. Less than 10% of entries are chosen as Winners of a Silver Telly, our highest honor. Other outstanding work is awarded a Bronze Telly.

Chairman of the judging panel, Richard Friley, the Emmy and Telly Award winning President of Friley Productions noted, “As judging chairman, our judges are honored to have evaluated such an incredible body of work. The diverse pool of entries represents the best of traditional and online video and was an inspiration to us all. The quality of work exceeded our expectations, even in this challenging overall market and it is a true accomplishment for our winners”